Owen James popularly known as OJ has hailed social media for the significant role it plays in promoting new songs and upcoming artists in the country.
The artist made the call following the spark in popularity of his breakout hit Size Ya Yesu last year which received an overwhelming response on social media sites and garnered radio air plays on national radio stations including Power 101 and Galaxy FM.
Speaking in an interview the Lilongwe based gospel artist, said social media has become an important tool for artists as it has provided them with another platform to promote their music thus attracting new fans to their music.
“The conviction is that social media has disadvantaged musicians due to high levels of piracy, but it has provided us with the platform as musicians to promote our various projects thereby growing the fan base,” he said.
Turning to his hit Size ya Yesu which uses traditional beats and rhythm as its accompanying sound OJ, said the song was written to inspire Malawians find the solace in Jesus Christ as their personal saviour.
“Every person was created with a purpose so we need to realise the purpose of God in our lives but many people do not hence end up choosing shortcuts to advance their lives even if it’s immoral in God’s eyes thus music is a great doctrine to promote the message of God,” he articulated.
Concurring with OJ a music critic and manager based in the north Uchindami Kayira, urged other musicians to embrace the use of social media to promote their music as it is one of the fast-growing marketing strategies to sell and promote products.
Adding, that social media is one of the platforms that provides quick feedback that an artist has produced thus providing room for an artist to improve depending on the kind of feedback they have received.
